Authentic 60s 70s swatches are a bit more difficult to come by, in contrast there’s plenty of modern retro versions. I was interested in trying to see what actual colors were being used at the time and I’ve come up with this groovy set of 32 almost authentic colour swatches.
Thanks to the California Paint Company which has used archival material to recreate vintage paint colors for modern use. You see, I said getting the authentic swatches was difficult. Reading a retrorenovations.com post it seems they went to a lot of trouble to try to be as authentic as possible.
The other thing I really love about this swatch set are the names for the different colors. It feels like a little window back in time, with “Peace & Love”, “Draft Card”, “Pop Art”, “Apollo White” and “Moon Landing”, to name a few.
Style It Out
Inspired by a tutorial post I saw from spoongraphics I created this stripy “Style It Out” image in Illustrator using a selection of the California Paint Co’s colors.
The swatches in use are shown below.
Producing the graphic was pretty straightforward using outline text, offset path and blends to create the 3-d stripy effect. I used the font ‘Lily Script One’ which is a free font from google fonts with a few embellishments to get the swoosh and some letters to join more smoothly. You can see what modifications I made below.
Download 32 Authentic 60s 70s Swatches
So there you have, 32 authentic 60s 70s retro swatches for your personal inspirational earth day. If you’d like the Adobe Swatch Exchange (.ase) file you can download it below, each color is named and if you just wanted a hex code they are listed below.
|Swatch Name||Hex Code|
|Age of Youth||#e9bc7f|
|Peace & Love||#fcc53c|
Since I’m providing hex codes these are obviously in the RGB color space and as such are at their best in RGB. Converting them to CMYK inevitably causes some color shift and a lack of vibrancy as the CMYK colour space is more limited than RGB.
As always, sharing is caring and I’d love to hear your thoughts and reflections. Till next time.